Accelerate the digital publishing industry chain

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Accelerating the promotion of the digital publishing industry chain

green publishing is proposed for the traditional extensive publishing, that is, the use of modern scientific and technological means, based on the sustainable development of cultural ecology, a healthy and civilized, conservation and environmental protection, and digital intensive large-scale publishing form. Green publishing contains many contents. It is the correction and improvement of the traditional extensive publishing. Its core idea is a new publishing idea developed with the goal of economic, social, cultural and environmental harmony. It is a new publishing method produced by the publishing industry to meet the needs of cultural ecology, modern science and technology, health and economy

advocate the concept of green publishing

to establish the concept of green publishing, we must first update the concept and change the thinking mode. Green publishing is not only a feasible solution for the publishing industry to actively deal with environmental and development issues, but also an important link to practice its own society. We should get rid of the misunderstanding of emphasizing investment, neglecting management, emphasizing scale, neglecting efficiency, emphasizing system and neglecting mechanism, establish a new publishing concept of resource constraint and resource optimization, make full use of the existing foundation, focus on innovation, transformation and tapping the potential, encourage scientific and technological progress and workers' shaping, and improve survival efficiency and benefits to ensure the green, sustainable, rapid and healthy development of the publishing industry. The aim of advocating green publishing concept is achieved by optimizing publishing varieties, reducing the design of luxury books, and increasing the recycling of primary and secondary school textbooks

with the implementation of the national policy of providing textbooks free of charge, the target of supply has gradually covered students in all stages of compulsory education from rural primary and secondary school students in poor areas, and compulsory education textbooks have changed from personal goods to public goods, which has created conditions for the gradual transition of textbook recycling from advocacy and voluntary to enforcement. In 2006, the state for the first time included encouraging the recycling of textbooks in the newly revised Compulsory Education Law. Since the spring of 2008, some provinces and cities have established a recycling system for free textbooks for some subjects in accordance with the opinions on fully implementing the free provision of textbooks for rural compulsory education and doing a good job in the recycling of some textbooks jointly issued by the Ministry of education and the Ministry of finance. The textbooks included in the recycling include 8 primary school textbooks, such as science, music and art. In addition to the national standard teaching materials for minor subjects, the local teaching materials, information technology and other teaching materials in some provinces (such as Shanxi) are also recycled like the national standard teaching materials for minor subjects. It is reported that more than 9 million trees need to be cut down every year to produce the paper used in textbooks for primary and secondary school students. Recycling can not only effectively save resources and reduce pollution, but also cultivate students' awareness of safety, reliability, environmental protection, conservation, and social merit of experimental equipment, so as to make it a responsible attitude and behavior of others in real life

adhere to green and healthy content

whether it is traditional publishing or digital publishing, the first link in the production process is content production. Publishing units are providers of high-quality information and cultural knowledge, and their core competitiveness comes from the content quality of publications. In the era of the prevalence of personalized reading, the publishing industry should better deal with the relationship between guiding reading and service reading, actively spread healthy and progressive advanced culture and excellent national traditional culture, replace the plastic cultural sense of mission and publishing professional requirements with a high degree of efforts to turn stones into new materials, strive to build excellent cultural brands, resist vulgar, kitsch and vulgar trends, and effectively play the role of educating and encouraging people. At present, the national key book, audio-visual and electronic publication publishing planning project for the 12th Five Year Plan has been prepared. At that time, more excellent works representing the national level and contemporary scientific research level will be published. In this favorable environment, local publishing departments should also strive to produce more key publications that serve the overall work of the party and the state, use excellent book varieties to promote the national reading project, and drive the completion of the project of serving agriculture, rural areas and farmers, especially the rural bookstore

accelerate the promotion of the digital publishing industry chain

digital publishing is a new publishing industry based on modern science and technology, integrating and surpassing the traditional publishing content. It is realized in the form of book content + digital technology. This new publishing format has brought about not only the transformation of reading media and reading methods, but also the transformation of content and means. It has smoothed the communication channels of publishing, accelerated the speed, expanded the area, reduced the cost, realized the repeated utilization of resources, fundamentally changed the production mode and consumption concept of the traditional publishing industry, and brought a great prospect of upgrading the publishing industry. At present, China's digital publishing system has initially taken shape, and a complete set of technical equipment production capacity has been formed from the production of electronic publications to terminal readers and displays. At present, a large number of new projects are still under research and development. At the same time, more and more readers are using digital publishing, and digital reading habits are gradually forming, which have created the basic conditions for the consumption of digital publications

at present, the country is fully promoting the development of digital publishing industry, and a series of major digital publishing projects are being implemented. The General Administration of publication is organizing the implementation of national level projects such as the national digital composite publishing project, the research and development project of digital copyright protection technology, the Zhonghua font project, the national knowledge resource database project, etc. The completion of these projects will play an important role in the development of digitalization. To this end, the publishing industry should consciously adapt to the requirements of digital content services, strive to promote the construction of e-commerce distribution system while continuously improving the transportation capacity of digital content technology, improve the speed of capital turnover and the mechanical and thermal performance of science and technology, services, and create a wide range of service investment, accelerate the construction of digital publishing industry chain, effectively reduce operating costs, and promote the formation of multiple utilization of publishing resources The pattern of green production and service that the publication market has been developed for many times

transforming traditional printing technology

environmental protection printing is the top priority of the green revolution of traditional publishing, involving environmental protection printing materials, environmental protection ink, environmental protection printing technology and so on. In the context of the global popularity of low-carbon concept, green printing has been raised to an unprecedented height in China. In the United States, in the winter of 2010, the American Book Industry Environment Council will introduce an ecological book cover label, including 3 levels and 22 different environmental protection indicators, such as ink, distribution channels, recyclability, etc. Many publishers have also taken measures from many aspects, such as saving publishing, publishing on demand, developing online bookstores, etc. while promoting tangible environmental protection such as green printing, they also encourage intangible environmental protection means of publishing

developing green printing is the only way for the publishing industry to change its development mode. The government, research institutions and industry associations should strengthen research and actively promote the innovation of traditional printing technology and the adjustment of printing industrial structure. From the practical experience of various countries, the implementation of the green publishing project must be carried out under the leadership of the government, that is, the government should issue standards and specific implementation measures. To this end, the General Administration of publication plans to include the promotion of low-carbon, green and environmental transformation of the printing industry in the 12th Five Year Plan, and the first batch of national standards for green printing will be promulgated and implemented within this year. It is reported that the printing of green primary and secondary school textbooks will become the entry point for the general administration to promote green printing, an increase of 26.47% and 21.85% respectively over 2008, In addition, the construction of green printing park is also an effective way to promote green printing

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